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Disruption in Retail & Omnichannel Commerce

Overhead view of a busy shopping mall.

Current Challenges and Future Opportunities

Dinesh Gauri

Dinesh Gauri headshot.

Wednesday, September 3, 2025
Noon-1 p.m. EST

Retail sales contribute around 25-30% of total U.S. sales. The retail sector, as defined by the U.S. Census Bureau, includes a wide range of goods, from grocery and apparel to automotive and electronics. In recent years, annual U.S. retail sales have been approximately $6-7 trillion, accounting for about 25-30% of the country's total economic activity. This includes both in-store and online sales, with e-commerce making up about 15% of retail sales (a figure that has been steadily growing). This proportion underscores the retail sector's importance to the overall economy, as it directly reflects consumer spending, which is a primary driver of U.S. economic growth. In this talk, we will go through the current challenges being faced by retailers and shoppers and how both are navigating various headwinds as they shop offline and online.

About Dinesh Gauri
Dr. Dinesh Gauri is a Professor of Marketing and Melvin H. Baker Endowed Professor of Marketing and Director of Center for Marketing Analysis at the UB School of Management. Previously, he has been a faculty at Sam M. Walton College of Business at University of Arkansas and Syracuse University. He has also been a visiting scholar at Dartmouth College, Cornell University and Indian School of Business. He earned his integrated Master in Science degree in Mathematics and Computers from Indian Institute of Technology, Delhi, India. He earned M.A. in Economics and Ph.D. in Marketing from Âé¶¹´«Ã½o. 

Dr. Gauri’s research and teaching interests are in the areas of Retailing, Shopper Marketing, Pricing, Branding, Analytics, E-Commerce, New Venture Development and Revenue Management. He has advised or consulted for various companies in the above areas. He is a recognized Thought Leader in Retailing. He was ranked 3rd in the world in retailing journal influence index from 2009-15. His research has been published in various journals in the areas of Marketing, Retailing, Information Systems, Public Policy, Hospitality and Management. He has co-edited various special issues for Journal of Business Research and Journal of Retailing. He chaired the Retailing Thought Leadership Conference held in October 2019 at the Walton College Campus in Fayetteville.

Dr. Gauri has taught in the undergraduate, graduate and executive programs. He endeavors to bridge the gap between practice and research. He strives towards engaging with the practitioners and has interacted with and/consulted for senior executives of many corporations such as Ahold-Delhaize Group, Coca-Cola, Conagra, Field Agent, General Mills, IRI, Kantar Retail, Kinney Drugs, KS&R, Mars Agency, Mars-Wrigley, National Association of Convenience Stores, Nestle, Nielsen Company, NPD, Oracle, Proctor & Gamble, Price Chopper, Rich Products, Saatchi & Saatchi X, Sam’s Club, Tops Supermarket, Walmart, etc. He has presented his research and given executive seminars at various Universities and organizations. While at University of Arkansas, he has actively worked on revising the department’s retail major as well as the MBA concentration with focus on retail, sales and analytics courses. Six new courses were introduced with about 400+ students taking them annually. He has developed and successfully steered the proposal for launching a one-year M.S. in Marketing program. He has led efforts to collaborate with and develop partnerships with various multinational companies to share their data (scanner, panel, membership store, pos sales, demographics) and make it available to students for scholarly research and classroom teaching.

He is the recipient of many research, teaching and service awards at University of Arkansas and Syracuse University. He received the Retail & Pricing SIG's Best Mentoring Award in 2023. He received the Walton College of Business Faculty Research Excellence Award for 2018-19. He has received the Teaching Innovation Award at Syracuse University. He received the Davidson Honorable Mention Award for the Best Article published in Journal of Retailing. His dissertation work has been recognized by Fordham University Pricing Center, AMA Retailing SIG and the Miller Center for Retailing at University of Florida. He has been cited in various media outlets including the Wall Street Journal, Post Standard, San Francisco Chronicle and National Public Radio.