Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening UB’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

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University Communications’ activities are closely aligned with the goals of UB’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen UB’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
  3. Protect UB’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support UB’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.

  • FY2025 Year End Summary

    Fiscal years at UB run July 1 to June 30.

    • Brand and Reputation
      7/7/25
      This fiscal year, UC's reputation and recruitment advertising efforts resulted in over 148M impressions of UB ad content.
    • News and Earned Media
      7/2/25
      UC’s media relations team produced and edited 295 news releases, 28 media advisories and 28 tip sheets. Unique page views for News Center content totaled 199,333. Earned media (total news placements) was at 29,066. Faculty experts were quoted in 15,621 news stories.
    • Impact in Action
      7/9/25
      Four issues of Impact in Action were deployed externally to an average of 3,030 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to an average of 199 VPS, deans and department chairs. Average open rates were 36.5% and 63.2% respectively, far exceeding the industry average. The April 25 issue was also deployed to six people who subscribed through a UB research page. Their open rate was 66.7%.
    • The UB Effect
      7/3/25
      The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state. Twelve issues of The UB Effect were deployed in 2024-25 to an audience of elected officials, business and community leaders, and internal leadership. The newsletter earned average open rates of 38.2 (external) and 76.2 (internal).
    • UB Homepage
      7/2/25
      TheUB homepage and top-level web, managed by UC, serve as the gateway to the university’s online presence and highlight why we are New York’s flagship—a premier, research-intensive public university dedicated to academic excellence. This quarter, UB’s top-level webpage attracted 1,914,193 page views.
    • Social Media
      7/2/25
      This year, UC’s social team generated 1,907 posts on UB’s main channels, reaching 12.5M users and producing 831,274 total engagements, including 244,076 link clicks on UB content.
    • UBNow
      7/2/25
      This year, UBNow readership remained strong with over 832,020 page views, open rate of 46.82% and a click rate of 7.17%.
    • Driven to Discover Podcast
      6/30/25
      Driven to Discover produced eight episodes and achieved 1,736 downloads in FY25. In all, 21 episodes of the podcast have been produced since the show’s launch in Jan. 2023, for an average download rate of 180 per episode.
    • True Blue
      7/2/25
      This year, the True Blue campaign website generated over 11k page views and 70k web interactions. 47 True Blue content pieces (video, editorial and imagery) in UBNow generated more than 7k clicks and 11k page views. 
    • Trademarks & Licensing
      7/8/25
      UC’s Trademarks and Licensing staff reviewed and granted approval of 2,091 designs using UB logos and other marks for FY2025. UC helped secure and manage placement of UB-logoed merchandise in 23 retail outlets (13 brick and mortar stores and 10 online retailers).
    • Merit Pages
      6/30/25
      UB's Merit program continued strong this year – recognizing 15,517 UB students for their accomplishments. The student email open rate was 77%, and the student click-to-open rate was 63%, showing that they were eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      7/3/25
      UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters