This year, the True Blue campaign website generated over 11k page views and 70k web interactions. 47 True Blue content pieces (video, editorial and imagery) in UBNow generated more than 7k clicks and 11k page views.
The True Blue social media strategy generated 402 posts, earning a potential reach of over 3.3M with 285k social media engagements (likes, shares, comments, clicks), as well as 1,765 mentions of #UBTrueBlue from non UC-owned accounts with a 7.6M potential reach.
| page views | 11,280 | |
| web interactions | 70,843 |
| items | 47 | |
| clicks | 7,116 | |
| page views | 11,098 | |
| time on page (average) | 51 seconds |
| reach | 3,252,921 | |
| engagements | 284,690 | |
| posts published with #UBTrueBlue on owned channels | 402 | |
| mentions with #UBTrueBlue on non-owned channels | 1,765 | |
| reach with #UBTrueBlue on non-owned channels | 7,661,266 |
| impressions | 640,070 | |
| engagements | 25,848 | |
| CTR | .08% | |
| video plays | 460,446 |